About Me

Let's Get Acquainted

My name is Christine Assouad & I've been an entrepreneur for 24 years. 

I started my first business at 22 years old, bringing Dunkin Donuts franchise to Lebanon.

I love creating new brands; Semsom, which is still our Lebanese cuisine chain with our own twist!

And others that were sold along the way :)

I've been mentoring young entrepreneurs for years now & loving it! 

So this website is your mentor, where I will be sharing tips, ideas, thoughts as if you were my mentee.

It is divided into 3 segments:

1. Tips, insights, ideas that worked for me, summarized in 2-4mns youtube videos, to give you tools you can directly work with in your business.

2. Interviews with the greatest entrepreneurs & business leaders out there, to inspire you & push you to think outside your comfort zone.

3. Behind the scenes visits to conferences, factories, classrooms & more, to keep you updated on what is current in the world.

If you have any questions or comment, do not hesitate to email us at:

Keep Growing!

Christine :)

Christine Assouad launched Dunkin’ Donuts in Lebanon more than 2

decades ago and continues to serve as CEO. With around 35+

locations, the operation is a success story and received several awards.

She also supported Dunkin’ Donuts in many international markets:

Germany, Italy, Kuwait, Egypt, Syria and Jordan.

In 2008, Semsom was born, a traditional Lebanese restaurant with a

modern twist. After Beirut, Semsom is spreading Lebanese cuisine in 

different markets across the Middle East.

Since 2010, she has been mentoring more than a dozen young

entrepreneurs with a main focus on strategy and growth.

Christine graduated with a BSc. Degree in Nutrition & Dietetics from

AUB (Beirut), a MSc. in Food Science from McGill University

(Montreal) , a Masters in Marketing from ESA (Beirut), attended many executive 

YPO programs at Harvard, Stanford and LBS.

She is also part of many business organizations including YPO, LFA, RDCL, LLWB…

She was awarded the Middle East businesswomen of the year in 2011,

became a fellow at the Culinary Institute of America in 2015 and was

listed in the 100 most powerful Arab women by Arabian Business

(Dubai) and Forbes Middle East since 2012.

Stay in Touch

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The Site cannot and does not contain business advice. The information is provided for general informational and inspiration purposes only and is not a substitute for professional advice.

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