More about me!

I'm Christine Assouad, and I've got a 27-year journey of entrepreneurship under my belt. 

My adventure started at 22, when I brought the Dunkin' Donuts franchise to Lebanon almost 3 decades ago. I continue to serve as CEO with 35+ locations, and have also supported Dunkin’ Donuts in many international markets, including; Germany, Italy, Kuwait, Egypt, Syria and Jordan.

Since then, I've been passionate about innovating with brands like Semsom,  a traditional Lebanese restaurant with a modern twist, born in 2008. Semsom is spreading Lebanese cuisine in different markets across the Middle East.

I graduated with a BSc. Degree in Nutrition & Dietetics from AUB (Beirut), a MSc. in Food Science from McGill University (Montreal) , a Masters in Marketing from ESA (Beirut),  and the Harvard Presidents Program for Leadership (9 years program).

I've also attended many executive YPO programs such as Stanford and LBS, and am part of many business organizations including YPO, LFA, RDCL, LLWB. 

I have been awarded the Middle East businesswomen of the year in 2011, became a fellow at the Culinary Institute of America in 2015, and was listed in the 100 most powerful Arab women by Arabian Business (Dubai) and Forbes Middle East for 7 years in a row.

I thrive on mentoring young entrepreneurs, sharing insights and guidance as if you were right here, learning alongside me. Since 2010, I have mentored 100+ entrepreneurs with a main focus on strategy and growth. My passion lies in upskilling and empowering female leaders, with my ultimate goal being to impact 100,000 female entrepreneurs.

Here's to growth and learning, 

Christine :)