Hello!
I'm Christine Assouad, with a 27-year journey of entrepreneurship under my belt.
My adventure started at 22, when I brought the Dunkin Donuts franchise to Lebanon, and since then, I've been passionate about innovating with brands like Semsom and others.
I thrive on mentoring young entrepreneurs, sharing insights and guidance as if you were right here, learning alongside me.
Join our community to get:
Questions or thoughts? Reach out anytime at grow@catalystofgrowth.com, and let's connect on Instagram and LinkedIn @thecatalystofgrowth for more insights.
Here's to growth and learning,
Christine :)
Christine Assouad launched Dunkin’ Donuts in Lebanon more than 2
decades ago and continues to serve as CEO.
With around 35+ locations, the operation is a success story and received several awards.
She also supported Dunkin’ Donuts in many international markets:
Germany, Italy, Kuwait, Egypt, Syria and Jordan.
In 2008, Semsom was born, a traditional Lebanese restaurant with a
modern twist. After Beirut, Semsom is spreading Lebanese cuisine in
different markets across the Middle East.
Since 2010, she has been mentoring more than 100
entrepreneurs with a main focus on strategy and growth.
Christine graduated with a BSc. Degree in Nutrition & Dietetics from
AUB (Beirut), a MSc. in Food Science from McGill University
(Montreal) , a Masters in Marketing from ESA (Beirut), and the Harvard Presidents Program for Leadership (9 years program).
She attended many executive YPO programs such as Stanford and LBS.
She is part of many business organizations including YPO, LFA, RDCL, LLWB…
She was awarded the Middle East businesswomen of the year in 2011,
became a fellow at the Culinary Institute of America in 2015 and was
listed in the 100 most powerful Arab women by Arabian Business
(Dubai) and Forbes Middle East for 7 years in a row.
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